It is unbelievable how UX is undervalued and overlooked by many businesses and whole industries altogether. UX is one of those things you may not pay attention to when it’s done well. It’s when a UX is poorly developed that you start to notice. You might compare it to city planning. For example, you only …
Augmented reality (AR) is cutting-edge technology that allows for a digitally enhanced view of the real world. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us. AR is nothing new to digital …
Some nice work by the folks at DDB Auckland. #BringDownTheKing was a recent digital activation campaign to launch the much anticipated Game of Thrones, Season 4. A giant seven meter statue of King Joffrey was erected in Aotea Square, one of Auckland’s largest public squares. With a rope wrapped around the statues neck, and a mechanical winch attached, …