sydney-cybersecurity

Australian organisations encouraged to urgently adopt an enhanced cyber security posture

On 23 February 2022, the ACSC released an Alert “Australian organisations encouraged to urgently adopt an enhanced cyber security posture”. As tensions between Russia and Ukraine escalate, Australia is at risk of a potentially crippling wave of cyber attacks within weeks. For months now experts have been warning that a war in Europe was brewing, …

guinea-pig

When is it time to consolidate websites? Pros and Cons of site migration

Websites are like pet guinea pigs: if you’re not careful, you can end up owning way too many. As a marketer, it’s all too easy to find yourself surrounded by websites: websites for new products, websites inherited from companies you’ve acquired, websites you created to avoid bothering your overloaded dev team, and websites someone spun …

asx

Should I spend on Digital?: What the Caronavirus presents

As States across Australia prepare for the Easter holidays in essentially lock-down, we look at the impact being felt across the global economy, as companies try to operate under increasingly challenging conditions and assess how long the outbreak will last. We’ve noticed a sharp increase in organisations that have decided to change, adapt or pause …

ecommerce-competition

eCommerce competition intensifies in 2017

eCommerce growth continues to rise in 2017, and whilst the benefits presented by competing in the online marketplace are great . The low barriers to entry and the fact consumers can switch providers effortlessly means those that fall behind when it comes to customer experience and pricing strategy will struggle to be profitable. We continue …