eCommerce competition intensifies in 2017
eCommerce growth continues to rise in 2017, and whilst the benefits presented by competing in the online marketplace are great . The low barriers to entry and the fact consumers can switch providers effortlessly means those that fall behind when it comes to customer experience and pricing strategy will struggle to be profitable. We continue to see the benefits and endless blog posts praising the benefits of “going online”, however retailers are noting the profits
Critical Mistakes for eCommerce Startups
The glamorous allure of starting an online shop is becoming more rampant, however, often people create a website, do some promotions, and then wonder why there is no treasure chest at the end of the rainbow. Did you know that 90% of e-commerce projects fail? So what makes the difference between success and failure when it comes to online retail? Firstly, determine what is going to be your point of differentiation. Having a few extra lines of
Your Digital Fingerprint: How companies are watching your every move!
Ever had that sneaking suspicion you are being followed on the internet. No it’s not a glitch in the Matrix, that black cat was the same one you saw 2 minutes ago on another site. As users, we move through our Internet experiences unaware of the churning subterranean machines powering our web pages with their cookies and pixels trackers, their tracking code and databases. If your like me and you’ve started the day of reading