eCommerce growth continues to rise in 2017, and whilst the benefits presented by competing in the online marketplace are great . The low barriers to entry and the fact consumers can switch providers effortlessly means those that fall behind when it comes to customer experience and pricing strategy will struggle to be profitable. We continue …
The glamorous allure of starting an online shop is becoming more rampant, however, often people create a website, do some promotions, and then wonder why there is no treasure chest at the end of the rainbow. Did you know that 90% of e-commerce projects fail? So what makes the difference between success and failure …
Your digital marketing strategy should change with the times, but often, businesses get stuck using the same tactics over and over – even if they don’t provide the kind of results we’re looking for. But the great thing about digital marketing strategies is that you can change them quickly – today, even. Here are a …
Digital Marketing in 2017 is all about the instant consumer. Today, time is our most precious resource. A glance is all you get. In today’s fast paced society, everyone is searching for instant digital gratification, and moments are all you have to state that need. Customers today are seasoned multi-taskers, moving from smartphone to tablet …
High digitally engaged small businesses are 2 x more likely to be growing revenue The online world opens up huge opportunities for small business, but less than 1 in 5 have high digital engagement. According to a Deloitte Access Economics report, Connected Small Businesses, Small businesses making full use of the internet with high digital engagement enjoy better business …