Augmented reality (AR) is cutting-edge technology that allows for a digitally enhanced view of the real world. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us. AR is nothing new to digital …
Tangible Think Tank
Well I must admit, I love a good auction. The rush of adrenaline that flows through the body as the clock ticks down, that feeling as if you, and only you has discovered the preeminent system for eliminating competing bidders and achieving the lowest possible price. Every possible emotion shows its face, from anger that …
Last week, we discussed the number of people using the same low security passwords for multiple sites. This week, we are examining the fallout of “Heartbleed”, which has been referred to as the worst bug to hit the internet. So what does this mean for the everyday internet user? Lets first examine what this ‘super …
Some nice work by the folks at DDB Auckland. #BringDownTheKing was a recent digital activation campaign to launch the much anticipated Game of Thrones, Season 4. A giant seven meter statue of King Joffrey was erected in Aotea Square, one of Auckland’s largest public squares. With a rope wrapped around the statues neck, and a mechanical winch attached, …
Well your probably not alone. Nearly two thirds of Australians use the same password across more than one of their online accounts according to Paypal. Australians love new technology. According to a global survey by Google, Australia has one of the highest smartphone penetrations in the world at 37 per cent just behind Singapore and …