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Should I spend on Digital?: What the Caronavirus presents

As States across Australia prepare for the Easter holidays in essentially lock-down, we look at the impact being felt across the global economy, as companies try to operate under increasingly challenging conditions and assess how long the outbreak will last. We’ve noticed a sharp increase in organisations that have decided to change, adapt or pause …

ecommerce-competition

eCommerce competition intensifies in 2017

eCommerce growth continues to rise in 2017, and whilst the benefits presented by competing in the online marketplace are great . The low barriers to entry and the fact consumers can switch providers effortlessly means those that fall behind when it comes to customer experience and pricing strategy will struggle to be profitable. We continue …

ok-google

Your Digital Fingerprint: How companies are watching your every move!

Ever had that sneaking suspicion you are being followed on the internet. No it’s not a glitch in the Matrix, that black cat was the same one you saw 2 minutes ago on another site. As users, we move through our Internet experiences unaware of the churning subterranean machines powering our web pages with their …