Glenn Hodson
Glenn Hodson is Strategy Director at Tangible, the independent Sydney digital agency he founded in 2014. He has worked in digital for around 20 years.
What Glenn does at Tangible
Glenn works with clients early to understand the problem, researches the options and helps determine the strategic direction before scoping the work. That strategic work can be a standalone digital strategy engagement.
He stays involved as the work moves into execution, consistent with Tangible’s approach of keeping experienced people involved in the work they scope. Depending on the engagement, strategy can inform decisions across UX, search, AI and measurement. His role also includes running workshops, reviewing performance and presenting recommendations as the work develops.
Selected work
For the Sydney Cricket Ground interactive maps, Glenn led strategy, UX, requirements, the client relationship and project direction. The concept for the 3D interactive maps was his.
Glenn personally led the digital transformation strategy for Jean Hailes for Women’s Health and remained involved in its implementation across the two-year programme. He sat on the Jean Hailes Digital Improvements Project Steering Committee and reported directly to the Chair of the Board.
Expertise and current focus
Glenn works across disciplines rather than within one delivery specialism. His expertise connects digital strategy and digital transformation with digital marketing and SEO, so decisions about direction can take search into account where relevant. His experience has also spanned website design and development and paid search.
Glenn’s current work in AI & search includes how organisations need to adapt their search and content approach as discovery increasingly includes AI-mediated search and answer systems.
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