Google Analytics Agency
Helping you connect the dots. We’re an expert analytics agency
EXPERIENCED Analytics AGENCY
Unlock Actionable Insights with Our Google Certified Digital Analytics Services
Introduction
Tangible is a leading Sydney analytics agency with Data and Web Analytics at its core. Whether you are running PPC, social media advertising or working to increase your conversion rate, we can help you with a detailed data-driven growth plan.
We help you optimise your marketing spend, increase engagement and achieve competitive edge. We design models and algorithms for your complex business challenges to extract maximum value from your data. Applying data and analytics, we reveal the health and dynamics of your customer base. You’ll see who is most engaged, valuable, at risk of leaving or open to behavioural nudges, and learn which products to recommend to who and when. We can see how much each marketing channel is adding to sales.
WORKING WITH A DIGITAL ANALYTICS AGENCY
We have a dedicated digital analytics team and in-house developers who will help you navigate the intricacies of your data, whether you want a complete understanding of your marketing performance, to dig into your users’ journeys or to inform your strategies moving forward. Whatever your reasons, investing in data, analytics and the right reporting framework is fundamental to your success in the digital marketing space.
We work closely with a number of data warehouse and visulisation partners including Looker and Tabluea on the visualisation front and BigQuery for data warehousing. We’re experts across GA4, 360 and Tag Manager as well as measurement solutions provided by Adobe.
Capabilities
Our Core Digital Analytics Services
Google Analytics 4 (GA4)
We have extensive experience implementing and optimising Google Analytics 4 (GA4) installations as well as leveraging the new features of the platform to help deliver fresh insights into customer behaviours. We offer a range of Google Analytics services, including tracking set-up, comprehensive auditing and on-going consultancy.
Google Analytics Audits
For clients who have recently migrated to GA4, an audit of your tracking and Google Analytics configuration will ensure you haven’t missed anything. Here we’ll identify any tracking issues, document ecommerce reporting and highlight new features in GA4 that you may wish to take advantage of.
Custom Dashboards / Looker Studio
Bring your data to life with dynamic dashboards and reports. Ready to start getting more out of your data? We build bespoke Looker Studio (Google Data Studio) reports using out-of-the-box and custom integrations to provide you with all the information you need in one easy-to-access dashboard.
Google Tag Manager
Our specialists can help you set up your tracking tags using Google Tag Manager to ensure that your data collection processes are working. Have a complex tracking requirement, need to capture unique KPIs or want to take advantage of additional opportunities. We offer Advanced GA4 tracking & integration with third party tools via Google Tag Manager.
Conversion Rate Optimisation (CRO)
With better insights come opportunities to increase conversion rates and make more of your existing traffic. We offer full-service end-to-end experimentation production services going from conversion research right the way through to design, build, live management and reporting and iteration.
Enhanced eCommerce Tracking
Get greater insight into online shopping behaviours including funnel visualisation, landing page reviews, conversion rate optimisation and granular product tracking. Our expert team will install tracking for your site to gain valuable insights into your users’ behaviour.
Don’t settle for average. Ready to start a conversation?
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Projects
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Years Experience
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Team Members
Why Choose Tangible as your Digital Analytics agency?
We are a full service digital agency, boasting a team of analytics professionals with extensive cross-departmental expertise. Our data specialists are proficient in the operations of each department, enabling them to deliver insights across various service areas, including SEO, content creation, paid advertising, social media, and digital PR.
Our team brings years of experience working with clients from diverse industries, managing vast amounts of data. This extensive background gives us a distinctive viewpoint, allowing us to spot common trends and help you understand why these patterns occur, providing actionable insights to enhance your performance continually.
SOME OF OUR Analytic PROJECTS CLIENTS
Trusted by leading brands.
RELATED CASE STUDIES
Explore our recent Digital Analytics projects
They are dependable, knowledgeable, and aren’t afraid to challenge us when necessary. They consistently respond swiftly to our changing needs as we continue to grow and learn..
Ben Wright, Marketing Director, Constelo
The Process: Implementation and Support
Strategy
We begin with a Analytics Audit to ensure the integrity and accuracy of your implementation, and conduct research and discovery to design a new implementation that gathers the data relevant to you.
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Implementation
This entails creating snippets of code for your website, as well as setting the parameters for the custom dimensions and metrics that were recommended during the strategy phase.
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Continuous Improvement
Continuous process of data analysis and providing insights that lead to action. Reports are studied regularly to make sure the metrics are still relevant to your goals, and data is clean.
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Frequently
asked questions
Can’t find the answer that you’re looking for? Get in touch with us.
By analysing customer behavior, tracking marketing campaign effectiveness, and identifying areas for improvement, digital analytics can help optimise marketing strategies, enhance user experience, and ultimately drive better business outcomes.
Tangible uses a variety of tools and technologies such as Google Analytics, Adobe Analytics, Tableau, Power BI, Looker Studio, SEMrush, Ahrefs, and various AI systems. These tools help in data collection, visualisation, and analysis to provide comprehensive insights into digital performance.
Yes, we can integrate with a wide range of existing systems including CRM, CMS, eCommerce platforms, and marketing automation tools. We can create custom solutions to ensure seamless data flow and reporting across all your digital assets, providing a unified view of your business performance.
The process typically involves defining key performance indicators (KPIs), implementing tracking codes, setting up dashboards for real-time monitoring, and configuring custom reports to meet specific business needs.
Tangible offer training sessions, workshops, and ongoing support to help our clients understand and effectively use analytics tools and dashboards for their own analysis and reporting.
It’s now or never
We know that your brand deserves to be found.
We pride ourselves on delivering exceptional results that elevate your presence and drive meaningful engagement with your audience.
