AI SEO agency
Tangible is an independent Sydney digital agency offering AI SEO services for organisations planning or running an SEO programme. That means accounting for AI-generated answers in your SEO programme, not handing the SEO work to AI software.
What is AI SEO?
AI SEO looks at how an SEO programme needs to adapt as more discovery happens through AI-mediated search, including Google's AI Overviews and AI assistants such as ChatGPT. At Tangible, AI SEO means SEO for that environment. It doesn't mean using AI software to automate SEO.
Diagram: one passage is lifted out of a page and read on its own. Inside it, the organisation, services, people, places and concepts are named plainly, with lines showing their relationships made explicit. Beneath the passage, structured data makes the information explicit and machine-readable.
Why your SEO programme needs to change
Searches your SEO programme targets can include AI-generated answers alongside links. Those answers can address part of a question directly, so the programme needs to consider how its priority topics, information and pages are represented when they appear, as well as how pages perform in conventional results. That puts extra scrutiny on which pages own which topics, the questions they answer, content clarity, page relationships and technical foundations.
How AI SEO relates to SEO and AEO
SEO, AI SEO and AEO overlap, but they start from different questions. SEO focuses on organic search visibility and the technical, content and site foundations that support it. Those foundations remain relevant; AI SEO, as defined above, sits between conventional SEO and broader AI-search work.
AEO is broader. It looks at how AI-answer systems discover, understand and represent an organisation, including work outside a conventional SEO programme. Questions about what those answers say, and whether an organisation's core information is consistent across its website and the profiles it controls, belong there.
What changes in an SEO programme, and what we do
Our work can include:
- Page ownership and relationships. We review which pages cover priority topics and questions, and look at internal links and competing or duplicated intent between pages.
- Clarity on key pages. We review high-value SEO content so important information is answered directly and easy to understand, even when a passage is read on its own. On those pages, we name the organisation, services, people, places and concepts plainly and make their relationships explicit.
- Questions beyond keywords. We extend keyword research to questions people ask around priority topics in conversational and AI-mediated search.
- Technical clarity. Where appropriate, we use structured data to make information explicit and machine-readable. Within technical SEO reviews, we consider AI-crawler access alongside search-engine crawlability and indexation.
This work can sit within a new SEO programme or be applied to an established one, whether Tangible manages the wider SEO work or works alongside another team.
What we can measure, and what we can't promise
AI SEO adds identifiable AI referrals and point-in-time checks of AI-generated answers to an SEO measurement framework without replacing its organic measures. We still use Search Console queries, impressions, clicks and positions, and organic sessions. In GA4, we can identify some AI referral traffic when a recognisable referrer is available, but identifiable referrals undercount AI-assisted visits.
We can also examine a defined set of priority queries or pages at a point in time where AI-generated answers appear. These checks are samples, not a comprehensive measure. A change in an AI-generated answer can't reliably be attributed to one intervention, and we can't promise inclusion or citation. We agree success measures at kick-off; for retainers, we report monthly.
Who does the work
Our delivery is in-house in Sydney, with senior people working on client accounts. You have direct access to them, and the person who scopes your work stays involved. Glenn Hodson, our Founder & Strategy Director, brings AI & search expertise to the work.
Tell us what you're working on.
Tell us what your SEO programme covers and what you're seeing in search.