Ever had that sneaking suspicion you are being followed on the internet. No it’s not a glitch in the Matrix, that black cat was the same one you saw 2 minutes ago on another site. As users, we move through our Internet experiences unaware of the churning subterranean machines powering our web pages with their …
Google is experimenting with a new initiative that lets certain people and brands post their own search result directly. The unnamed experiment by Google features a design like the Google Now cards and show details directly from the concerned people or businesses in real time. The feature, which shows a search box with links to posts by …
They’re digital savvy, highly engaged and they want their voices to be heard. They expect that you understand their needs, know what they want, when they want it and how they want it. Generation C is an influential new consumer type in culture and commerce. 65% are under 35 but they span the generations, empowered …
Augmented reality (AR) is cutting-edge technology that allows for a digitally enhanced view of the real world. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us. AR is nothing new to digital …
Some nice work by the folks at DDB Auckland. #BringDownTheKing was a recent digital activation campaign to launch the much anticipated Game of Thrones, Season 4. A giant seven meter statue of King Joffrey was erected in Aotea Square, one of Auckland’s largest public squares. With a rope wrapped around the statues neck, and a mechanical winch attached, …