guinea-pig

When is it time to consolidate websites? Pros and Cons of site migration

Websites are like pet guinea pigs: if you’re not careful, you can end up owning way too many. As a marketer, it’s all too easy to find yourself surrounded by websites: websites for new products, websites inherited from companies you’ve acquired, websites you created to avoid bothering your overloaded dev team, and websites someone spun …

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asx

Should I spend on Digital?: What the Caronavirus presents

As States across Australia prepare for the Easter holidays in essentially lock-down, we look at the impact being felt across the global economy, as companies try to operate under increasingly challenging conditions and assess how long the outbreak will last. We’ve noticed a sharp increase in organisations that have decided to change, adapt or pause …

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8mins-abs

8 Seconds and you have missed the boat. Instant Digital Gratification

Digital Marketing in 2017 is all about the instant consumer. Today, time is our most precious resource. A glance is all you get. In today’s fast paced society, everyone is searching for instant digital gratification, and moments are all you have to state that need. Customers today are seasoned multi-taskers, moving from smartphone to tablet …

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