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eCommerce growth continues to rise in 2017, and whilst the benefits presented by competing in the online marketplace are great . The low barriers to entry and the fact consumers can switch providers effortlessly means those that fall behind when it comes to customer experience and pricing strategy will struggle to be profitable. We continue to see the benefits and endless blog posts praising the benefits of “going online”, however retailers are noting the profits

The glamorous allure of starting an online shop is becoming more rampant, however, often people create a website, do some promotions, and then wonder why there is no treasure chest at the end of the rainbow. Did you know that 90% of e-commerce projects fail? So what makes the difference between success and failure when it comes to online retail? Firstly, determine what is going to be your point of differentiation. Having a few extra lines of

Ever had that sneaking suspicion you are being followed on the internet. No it’s not a glitch in the Matrix, that black cat was the same one you saw 2 minutes ago on another site. As users, we move through our Internet experiences unaware of the churning subterranean machines powering our web pages with their cookies and pixels trackers, their tracking code and databases. If your like me and you’ve started the day of reading

Your digital marketing strategy should change with the times, but often, businesses get stuck using the same tactics over and over – even if they don’t provide the kind of results we’re looking for. But the great thing about digital marketing strategies is that you can change them quickly – today, even. Here are a few ways that you can update your digital marketing strategy right now. Do a quick audit of your social media profilesIf

It is unbelievable how UX is undervalued and overlooked by many businesses and whole industries altogether. UX is one of those things you may not pay attention to when it’s done well. It’s when a UX is poorly developed that you start to notice. You might compare it to city planning. For example, you only notice how well Brisbane’s cityscape is laid out if you’ve been to a place like Sydney. Brisbane’s design is logical

Digital Marketing in 2017 is all about the instant consumer. Today, time is our most precious resource. A glance is all you get. In today’s fast paced society, everyone is searching for instant digital gratification, and moments are all you have to state that need. Customers today are seasoned multi-taskers, moving from smartphone to tablet to laptop up to 21 times in 1 hr. In these crucial moments, consumers decide whether they’ll buy into your

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